Crossroads Community is a place where needs and compassion meet. It is a pantry, shelter and a food kitchen located inside of the iconic St. Bart's in Midtown Manhattan. To raise awareness of their mission, and ultimately raise money, we sited recent studies that prove doing good deeds can actually result in better health. This campaign features real patrons of Crossroads declaring that they can help you, when you help them.

Times Square JumboTron video loop

Times Square JumboTron video loop

1 of 3 print ads in People, New Yorker, Time Out NY, Fast Company and more.

1 of 3 print ads in People, New Yorker, Time Out NY, Fast Company and more.

Phone booths, buses and subways around NYC displayed the Crossroads campaign

Phone booths, buses and subways around NYC displayed the Crossroads campaign

Subway poster

Subway poster

1 of 2 bus panels displayed inside of MTA buses throughout the city.

1 of 2 bus panels displayed inside of MTA buses throughout the city.