SCOTT PETERSON TRIAL IS BACK
IN THE SOCIAL SPOTLIGHT
Oxygen Network’s Snapped dove back into the case that captured the country's attention over 20 years ago. We brought the trial back to life in an entirely new way with a social, digital, and tactical campaign.
INFLUENCER EVIDENCE BOX
Oxygen turns traditional unboxing videos into a never-before-seen evidence review of this landmark murder case. Influencers and celebrities received a curated box of evidence with everything they need to judge Scott’s guilt for themselves.
What’s in the box?
Dossier of documents and maps
Foldable wall of evidence
Newspaper clippings of new theories
Physical pieces of evidence such as Laci's dog's leash and Scott's pliers
Snapshots of Laci, Scott, Amber and the home.
Amber's cell phone loaded with voicemails from Scott
CELEB & influencer SLUETHS
These celebrity unboxing videos let viewers share in the experience, drive tune-in, and remind people to join the Facebook event for more theories.
SOCIAL TeASer CONTENT
