Special K had a long history of being a weight loss brand and they knew it was time for a change. They wanted to empower their consumers, not body shame them. So we created a completely new image, a brand evolution that empowered women to be themselves by kicking off their newest product, Special K Nourish.

Special K Nourish is filled with yummy, protein goodness that powers you for the rest of your day. Ditch the spoon and eat it how you want to, when you want to. Grab. Slurp. Pour it straight into your mouth. No more lady-like. No more rules or waist lines. Just you and the nourishing goodness that gets you through the day, night, hangover, whatever. 

Special K Nourish. Devour. Something. Different.